Indian celebrities, whether from Bollywood, Cricket or the Fashion industry, are getting involved in new technologies such as NFT or non-fungible tokens to make millions of dollars through ever-growing assets. NFTs are digital assets in which people use blockchain to get ownership of things like videos, images or videogame components. These reveal the power of NFTs that have arrived in India finally. Here is the list of top Indian Celebrities who have launched their own NFTs besides promoting them on social media platforms.
This legendary actor has been the first Bollywood celebrity to launch his own NFT with BeyondLife.club of Rhiti Entertainment. The firm has partnered with GaurdianLink.io to provide celebrities, athletes and global artists a digital platform so that they can launch their NFTs.movies. One of the primary elements of GaurdianLink.io is the No-code NFT launchpad through which creators can sell or mint their NFT in just three minutes with their own launchpads. The platform collectibles will have special and limited artworks surrounding Amitabh Bachchan’s persona and his movies. The auction began in November 2021 at a whopping 7.18 cores, the highest in India.
Bollywood’s Dabangg star collaborated with Bollycoin, a Bollywood NFT platform, to unveil his NFT line in October 2021. Atul Agnihotri, the founder of Bollycoin, has collaborated with some of the most well-known production companies, including Salman Khan Films, Sohail Khan Productionz, Arbaaz Khan Production, and Reel Life Production Pvt. Ltd.
Salman Khan came to Twitter on December 25, 2021, to announce the introduction of this NFT location and his Dabangg-based NFT sequence. The collection, which debuted on December 30, had 200 NFTs, 42 of which were movie sequences. The NFTs will expire on February 11, 2022, and 8 auctions will take place within that time. Cryptocurrencies such as Ethereum and Polygon are available to investors.
Rajnikanth is one of the famed Indian celebrities who have launched his own NFT comprising his movies collectibles. He has join the Singapore-based NFT platform named Digioor.io. Diginoor.io partnered with the film production company named AVM Studios in which the opening price of the first 17 NFTs was around 99 dollars to 1500. All the collectibles were sold instantly. The platform indeed accepts transactions via cryptocurrency, debit or credit cards. In July 2021, Rajnikanth launched a few of his NFTs based on the Tamil action superhits of 2007 like Shivaji, The Boss.
Vishal Malhotra, a Television personality and actor, has joined with artist Ishita Banerjee to create a Non-Fungible Token (NFT). He will be the first Indian actor to work alongside an artist in this respect. Vishal’s 25-year career in Bollywood and perhaps the most prominent characters he has played are shown in the artwork. The NFT was purchased for 2.5 Ethereum. Vishal’s voice is included in the music in the background of the animated composition. Attention began to pour in within 11 seconds, and the very first offer was placed 45 minutes after the auction came online. Together with the NFT, the buyer receives a live chat with Vishal and, depending on the Covid scenario, a Meet & Greet session.
This South India’s superstar and actor turned politician has invested in the NFT collection like many others on the list. He announced the same a week after Amitabh Bachchan announced his own collection and made a huge collection through auctions. Kamal Hassan partnered with Fantico, a celebrity NFT platform that auction the actor’s memorabilia. The founder of Fantico, Abhayanand Singh tweeted, “Fantico, an NFT and Gaming Company owned by Vistas Media Capital is proud to associate with Mr Kamal Haasan on his foray into the Metaverse and NFTs!”
The actor who joined the venture through Lotus Media Entertainment will launch around 1000 NFTs that will be based on Kamal Hassan’s avatars, movie posters, etc. Well, Kamal Hassan does not stop here. He is also the first Indian who has his own Metaverse featuring the actor’s avatar. The avatar will have his own world in the metaverse game created by Fatico. Fans and participants can interact with the avatar or buy collectibles besides involving in meet-and-greet sessions.
Sunny Leone has also joined the league of celebrities to launch her own NFT. Sunny partnered with an NFT platform Mintdropz and became the first Bollywood actress to launch an NFT collection under her name – Misfitz by Sunny Leone. The NFT includes loud characters, bold, horrific and other things that made them unique altogether. The collection had around 9,600 NFTs that were sold in November 2021. After the sale, Sunny Leone stated, “This was a private sale and it sold out immediately. I am beyond excited about the hype behind my collection and the support from my community.”
Manish Malhotra, India’s top fashion designer, is the country’s first in his industry to join the cryptocurrency kingdom. He released 5 distinct drawings and runway GIFs of contemporary couture in October 2021, which were worn by Karena Kapoor Khan, Lisa Ray, Deepika Padukone, and Alia Bhatt. The auction was launched on the WazirX NFT marketplace and promptly sold out. Karena Kapoor Khan wore one of his creations, the Illuminous Showstopper, which received the most WRX, an amount around Rs 2.8 lakh.
Raghavendra Rathore, renowned fashion designer, is well-known for his creation of ethnic clothing and wedding gowns. In 2021, the designer released his NFT collection on the WazirX NFT platform in collaboration with the Fashion Design Council of India (FDCI) x Lakme Fashion Week, becoming the first Indian fashion designer to do so.
The collection had 2 pairs of NFTs: one was influenced by the brand’s heritage allure, while the latter contained more of the designer’s digitized artworks. The collection includes a few of his renowned designs as well as a glimpse inside the Raghavendra Rathore Foundation’s projects. The auction raised a portion of the charity’s revenue which was donated to numerous philanthropic programs.
After Bollywood celebrities and fashion designers, it’s time for cricket fans. While cricket has been entertaining fans with its humour and commentary, Sunil Gavaskar has started a new inning in his 70s by entering the NFT sphere. He launched his own NFT collection in October under the Alwaysfirst.io platform. His collections went live on 21st November 2021. Gavaskar used his Instagram account to drop his collection while his son, Rohan Gavaskar tweeted about the same under the theme ‘Always First’.
Karthik personified his major coup in an NFT, which went online on October 12, 2021, in partnership with his brother-in-law and squash player Sourav Ghoshal. The NFT, titled Six for The Win was sold off on rarrible.com on October 22nd. This was valued at 5 Ethereum or approximately INR 15 lakh. It was India’s first NFT for sports and cricket. In an interview, Karthik stated “I was keen on getting my emotion out there in the artwork. I wanted to encapsulate the moment and take the fan through what it must feel like for a cricketer, as the bowler stands at the top of his mark.”
Yet another Indian celebrity who has launched his own NFT is Yuvraj Singh. His collection got listed on the platform on 12th December 2021, during his 40th Birthday. On 25th December, the collection went live after collaborating with the Colexion platform. He shared the news about the auction on Twitter and is geared up with his collectibles featuring Yuvraj’s jersey, bats and other sports items. Fans showed enthusiasm after seeing the collection and seemed to buy every bit of it.
Rishabh Pant, the captain of the Delhi Capitals, has inked a huge deal with cricket NFT platform Rario. He is the newest athlete to take advantage of the growing appeal of NFTs by entering into another relationship. Fans may purchase and exchange NFTs of the players and international leagues on Rario, the world’s first legally sanctioned cricket digital collectibles portal. Rario will be able to create special digital souvenirs of Rishabh’s historic moments on and off the field as a result of his collaboration.