If you’re like me and shifted to India like a decade ago, you would have initially noticed some brands that stood out in malls for looking uber modern or what the locals like to call: “western”. Now, of course, this is before Forever 21, H & M, Marks and Spencer or even Max (one of the most popular brands for Indians to shop at in Dubai/Sharjah or other GCCs) established themselves on Indian soil as an option. Even Sephora launched their brand just 3 or 4 years ago in most metros. And this goes to show that while the big fashion moguls are taking over the Indian market slowly, Indian’s who have lived here can point out that one modern shop in the middle of the “bazaar” that they came across fastidiously albeit totally unaware that it wasn’t manufactured, assembled or priced too far away from their homes. This is our list of Indian clothing brands that you mistook for being foreign.
Fun Fact: If you’re anything like me, you also might spot many of these brands in Indian airports as you stroll down to your Boarding Gate.
18 Indian Clothing Brands With A Foreign Name
Peter England men’s clothing brand is one of India’s most trusted apparel brands, owned by Madura Fashion and Lifestyle, a division of Aditya Birla Group and offers the latest collection of formal wear for men. It is one of the largest menswear Indian clothing brands. The foreign name of the brand attracts more buyers.
Another brand owned by the Aditya Birla Group, is the Allen Solly name. This Indian brand offers locally branded apparel for Men and Women, The company was acquired by Madura Garments, a division of the Aditya Birla Group
I have bought some chic office wear clothes including winter wear, trousers, shirts and even wallets. Their products are all made in India.
Named after Louis Philippe, the king of France (1830 to 1848), Louis Philippe is a clothing store offering premium Indian men’s clothing.
A popular Indian brand, this company is owned by Aditya Birla Group and is one of the largest apparel brands in India. LP is even into the business of shoes, suits, wallets and watches. It was launched in the country sounding foreign but it is also owned by Madura Fashion and Lifestyle which makes it fully of Indian origin.
Westside is one of these Indian clothing brands that expanded all over the country. The brand is owned by Trent, which is the retail arm of the Tata Group. Westside is a popular apparel brand in India that started in 1998 and now Westside has proudly covered nearly 50 major cities of India.
Pantaloons, previously owned by the Future group, has now been taken over by the Aditya Birla Group. This is another of the Indian clothing brands that sounds completely foreign.
However, the company has established itself as one of the most preferred clothing brands in India in terms of branding a style statement to its customers. The Indian shopper prefers Pantaloons for all kinds of apparel varying from traditional Indian to western dresses and that’s where all the good fusion inspiration and sales come from! We love fusion.
Park Avenue is India’s premium fashion brand. Owned by the Raymond Group, this brand carries a large array of classy wardrobe accessories. Ranging from shoes, deodorants, beer shampoos, shirts, trousers or woollen wears, Park Avenue caters to them all.
The Raymond group also owns the popular apparel brands of clothing like Parx, Park Avenue and ColorPlus.
Park Avenue is amongst some of the most trusted brands of India. So, the next time you find people bragging about Internationally well-renowned clothing brands, share with them the names of these phenomenal Indian clothing brands.
Sounding ever so promisingly Italian, this is a 100% Indian brand, owned by Jawahar Lal Oswal, the CEO of Oswal Woollen Mills Limited.
Monte Carlo has chosen an Italian name to attract the Indian customers but the clothing company is based in India and also offers many more clothing types of choice.
The brand Monte Carlo is not only famous for carrying their shirts and trousers but also for sweaters. The brand sells woolen and cotton apparel products for men, women and kids.
This is the Indian brand of premier men’s apparel which is manufactured and marketed by Aditya Birla. Aditya Birla Group is one of the top most Indian private sector conglomerates and largest producer of Viscose, also own Planet Fashion store, Pantaloons Fashion retail and in house brands such as Allen Solly, Peter England and People.
Located in Gurgaon, the American Swan brand is owned by The American Swan Lifestyle Company. This brand is of Indian origin and sells jeans, jackets, and other fashion accessories.
Raymond is one of the most popular Indian clothing brands in India which dates back to morden factory inception. Established in 1925, probably by someone named Raymond, it is one of the most trusted brands which produces the finest quality of clothing. It is owned by Gautam Singhania, Chairman of JK Group of Companies.
Launched in 1980, the brand Flying Machine is another one on our list of Indian clothing brands. FM is one of the first homegrown denim brands owned by Sanjay Lalbhai, MD of Arvind Group.
The Italian name “Da Milano” and the underscore line “Italia” of the brand Da Milano may appear Italian but the brand is completely of Indian origin. The brand is famous for carrying an array of items such as high-end leather accessories including the classiest handbags, home furnishings etc. It is owned by entrepreneur Sahil Malik.
The Collective is also owned by the Aditya Birla Group and this is one of those Indian clothing brands that is one of the most loved fashion brands in today’s time.
The Collective offers formal and semi-formal apparel. The brand also carries a large range of fashion accessories that are not limited to watches, ties, leather products and jewellery.
Munich Polo is another premium fashion brand for kids. This brand may have a German name but the brand is completely of Indian origin, catering to a large Indian audience.
Planet Fashion is another one of many Indian clothing brands owned by Aditya Birla Foundation. The Planet Fashion brand carries accessories that are a must for your wardrobe requirements. From suits to denim and trousers, Planet fashion has all types of clothes for you and it also carries clothes for kids, men and women.
Founded in 1992, Spykar is an Indian clothing brand owned by Prasad Pabrekar who is also the founder. Spykar offers the best denim apparel for men and women. It is one of the most trusted denim brands amongst the youth.
Knotty Derby and Arden Shoes
Knotty Derby and Arden Shoes was established in 1978 by Dilip Kumar. They are known to provide the best leather goods in India. The name may appear fancy but the brand is of Indian origin.
This Indian clothing brand is based in Mumbai and mostly deals with menswear fashion and women’s apparel and accessories. Provogue has introduced watches, sunglasses and deodorants as well.
In conclusion, we can see that the average Indian consumer is becoming more fashion conscious and this is reflected in the number of Indian fashion brands that are flooding the market. They have built loyal consumers as these brands have given more choice to the brand conscious Indian consumer looking for that modern edge, for a long time. Thus, they are able to give stiff competition to the foreign brands that entered the Indian market post-liberalisation. Nevertheless, foreign brands are still preferred in India as the consumer will always be more attracted towards a global appeal. Thus, to attract more consumers, especially the ones more favourable to foreign brands, many companies have chosen foreign names for their clothes and accessories.