Creating content for blogs and social media has become more than just a trend. Many bloggers and website owners use diverse aspects that could make their web pages attractive and engaging so that people could spend more time on their sites. Although writing skills and information must be the two primary points every content writer or blogger must follow, using various types of content writing can further gain readers’ attraction to a great extent. If you want to make your site attractive and engaging, follow the below-mentioned tips and tricks.
Why do you need engaging content?
As discussed, engaging content helps websites make readers spend more time on their sites, but do you know what is referred to as engaging content? The definition of engaging content is a combination of text with diverse elements that keep readers engaged all the way through and increase their willingness to read the entire piece. Engaging content also includes various types of content writing and structure which look appealing to potential readers. When the web content is overwhelming, readers will visit more on your site and spend more time sharing the articles with others. This not only enhances your site ranking but also helps your page get indexed easily and understood by the search engine.
How to write engaging content for social media and blogs?
Present the content with an appealing layout
As per DailyHawker, Once you have completed the article’s core content, do not upload them. Rather, think of a unique or interesting layout that could capitalize your content and provide readers with a clear message to grasp quickly. While you try with different layouts, you can also use various forms of presentations available online that suit best for your content.
To make it more attractive, use different colours, borders, sections, icons, text-image blocks, underlined words and so on that make your page more creative. Unless your content is a short form that can be expanded, do not publish plain posts at all.
Use visual elements
Publishing posts without a visual appearance is one mistake that many writers make and fails to get enough site visits. This is because your page looks unattractive and does not keep readers hooked for long even though your content quality is top-notch. Include informative videos, photos or infographics in every article which helps readers absorb the information in a better way. When provided with visual effects, it is found that people show a willingness to stay more on pages besides creating an interactive atmosphere. Visuals can include graphics, images, charts, GIFs, videos, tables, emojis and more that are relevant to the content.
Sharing customer testimonials
Customer testimonials and reviews are often posted online by companies after their customers use a product or service they provide. Sharing them on company’s webpage can impact the brand reputation a lot and help build a community with customers over time. In fact, many customers these days like to share their experiences online and sharing positive ones on the website proves to be a great tactic for making your website engaging.
Breaking text into small paragraphs with relevant headings
You will notice that prominent websites usually use long articles with several paras and different headlines. When you have to go through an article that is long and without any heading, you usually find it boring and time taking. Therefore, the presentation of information in an intuitive and friendlier manner is very important to creating engaging content. Short paragraphs may invite people who are looking for narrowed data too as they would know that your article contains what they need at hand.
Use storytelling method
People thrive more on stories than on long chunks of plain text. Although storytelling is a bit difficult for content writers, you can start trying it on your site. Create a relatable character who can be related to your reader and introduce conflicts that need a solution. Storytelling can be used on your social media platforms as well such as Facebook and Instagram where people spend more time knowing one another. Once you present your article in a story format, readers will get hooked up until they reach the end of your article where a solution is provided.
Make your content friendly with an informal tone
When you write content for education or a book, your tone must be strictly formal using the third person. But, since we are talking about content writing and blog posts, readers usually prefer reading posts that use the first person, are friendly and comprise an informal tone. Unless you write for the government’s official website or any scientific magazine, try and use informal words along with personalized opinions to make your content more engaging. Some writers find impersonal text tedious as they have to use selective words, others find it easier as if they are talking to a person in real life. If you use personal experiences, your readers might likely get attached to you or show sympathy.
Including a call to action
You may enable readers to do an action by using calls to action. It is essentially content that you can use in your post to persuade readers to do things like spread your post, join your email service, use your affiliate link to make a purchase, give feedback on your post, participate in a contest or challenge, etc. Therefore, prefer to use plugins, embeds, social sharing buttons, and other things that you want visitors to notice. Engaging content includes everything that can elicit a response or interaction from viewers.
Use engaging forms
This trick is a bit time-taking and requires a thoughtful process to make forms beforehand, but the extra work you do is worth the results. The engaging form may include quizzes, polls, surveys, checklists, registration form, payment form, flip card or other things which are related to your content and engages readers quickly. The engaging forms will not just enhance your reader’s experience but also keep them longer on your webpage besides enjoying filling your online forms.
Although you may prefer writing in a specific niche or following a particular content pattern, you must think about content diversification strategy in the long run. No matter how engaging or attractive your content is, people easily get bored if they find the same old technique and content writing style in all your post. So, you can try different types of content writing and structure which can further determine what is liked by your readers the most. You can also get valuable statistics with each type of content that you may further use mostly in your board.
Share content published by other brands
You do not need to build every content shared on social media rather an effective strategy is to share posts or articles from other brands. If the brands are relevant to your niche and do not position themselves as your competitor, their posts and articles can prove valuable to your social media community. It also provides your audiences with a break from your brand and they will not get fatigued from your same content.