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Nitin Gadkari Receives Flak Over an Online Ad Campaign on Road Safety Featuring Akshay Kumar

Nitin Gadkari Receives Flak Over an Online Ad Campaign on Road Safety Featuring Akshay Kumar

Union Minister Nitin Gadkari received backlash over an online advertisement on road safety featuring Bollywood actor Akshay Kumar. On Friday, Union minister Nitin Gadkari shared the video on social media amid the government’s attempt to promote six airbags in cars. In the video, a father can be seen crying at the bride’s farewell. The advertisement received backlash on the internet for allegedly promoting dowry culture.

Akshay Kumar, starring as a policeman, taunts the father for sending the newly married couple in a car that has just two airbags.

Calling the advertisement ‘problematic’, Shiv Sena leader Priyanka Chaturvedi took to her twitter and wrote “”This is such a problematic advertisement. Who passes such creatives? Is the government spending money to promote the safety aspect of a car or promoting the evil& criminal act of dowry through this ad?” her tweet read.”

“Thank You, Akshay Kumar, for supporting the nationwide National Road Safety Campaign. Your efforts in spreading awareness on road safety issues are truly commendable. We`re committed to bringing down road accidents in India with awareness & public participation,” said the Minister on Twitter. The Minister`s Twitter handle has released three videos describing the importance of road safety.

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